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Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Search Engine Optimization (SEO) – The process of optimizing a web page for high search engine rankings for a particular search term or set of search terms.

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Search engine optimization marketing is the collection of tactics designed to improve your web site's traffic. It includes the tactics of both search engine optimization (SEO) and search engine marketing (SEM).

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