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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and …

In SEO and SEM terms, rank (or ranking) refers to where a website or page is ranked within search engine results on specific keyword queries.

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