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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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The promotion of products or brands via one or more forms of electronic media.For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio …

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Digital Marketing is a broad term that covers advertising through online channels such as search engines, websites, social media, email, and mobile apps.